More Clues

Here are more notes from Cluetrain Manifesto:

“The Net was a powerful multiplier for intellectual capital.” (Talking about the beginnings of the internet.) -pg.5

There’s a difference between passive viewing (TV) and ROTFL -pg.7

“We are alternately the workers who create products and services, and the customers who purchase them.” -pg.9

Many large companies are still doing broadcast model on the web. Broadcast is the few dictating the behaviors of the many. New landscape does not equal mass– subtle nuances explode -pg.15

“Make mistakes. Debug on the fly. It’s fast, it’s furious. It’s fun!” “rock n roll” philosophy -pg.20 “Be shunned, be hated, be ridiculed, be scared, be in doubt, but don’t be gagged.” John Jay Chapman commencement address -pg. 45

***Positioning is not about a creating a tagline! “Positioning is about discovering who you, as a business, are–discovering your identity, not inventing a new one willy-nilly.” -pg.99

People are already talking about your business on the web, and you can’t control it. Why not join in the conversation. Your absence is of greater risk than your employees’ participation. “The web liberates business from the fear of being exposed as human, even against its will.” -pg.122

“Increasingly, a useful expert is not someone with all the answers but someone who knows where to find answers.” -pg.128

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