I’m going to keep this brief, because you’re not going to stick around for long. I’ve already lost a bunch of you. For every 161 people who landed on this page, about 61 of you, 38 percentare already gone. You bounced in Web traffic jargon, meaning you spent no time engaging…
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The biggest mistake with looking at “when” to send to your list is we think that’s our issue. We think we’re getting low open rates because we sent a newsletter at 11am EST on a Wednesday instead of 5am PST on a Thursday.
The best way to get your email opened is to write content worthy of being opened.
A good story needs to be published as quickly as possible or risks losing its appeal.
The same rule applies for content marketing: it needs to be relevant and current, or the reader will move on to something else.
One of the easiest ways to come up with ideas is to take a look at current events and holidays. Christmas or Valentine’s Day coming up? Using these events and linking them with your business can be a unique way to connect with your customers.
The closer the better
Proximity is another crucial factor: if ten people are killed in a bus accident in the centre of your hometown, your local newspaper will undoubtedly consider it front page news. But if 30 people are killed in a bus accident in Tokmok in Kyrgyzstan, it will probably pass unnoticed. It’s essential to know who your audience is and what matters to them.
Great stories don’t just happen. All great stories begin with a great idea.
Re. Typical Day in the Newsroom
An editor hands the reporter a simple assignment. The journalist’s job is to transform the topic into a juicy story with useful information and striking quotes. So, before any words are written, the journalist must brainstorm.
A journalist is trained to see a single idea from every possible angle.
Great post on why web writing is a creative process, not a manufacturing assembly line.