From CURRENTS magazine: Taking the lifelong view

Fascinating article about how one university combined advancement with student affairs for lifelong engagement.

At any institution, lifetime engagement is no one’s job, yet everyone’s job. When territory is undefined or divided—like the functional silos often found in higher education advancement—programs, activities, and people can fall through the cracks. Our division decided to take on this mission and align our units to shepherd audiences across the crucial transition points.

– See more at: http://universityadvancement.net/2013/10/taking-the-lifelong-view/#sthash.AOlSmb4R.dpuf

‘Snow Fall’ and Storytelling in Higher Ed

In the six days following its launch, “Snow Fall” received more than 3.5 million pageviews and 2.9 million visitors—nearly a third of whom were new visitors to nytimes.com, according to a New York Times memo.

What made “Snow Fall” both so successful and so widely lauded? The feature marked a big step forward in the evolution of online storytelling. From the earliest stages of developing “Snow Fall,” writers, researchers, designers, developers and multimedia experts all worked together to craft a compelling narrative wreathed in a natural user experience.

So, another day, another online journalism innovation. What does it mean for us and our higher ed newsrooms? Our resources pale in comparison to the Times’—after all, “Snow Fall” took six months and nearly a dozen staffers to bring to life. What does this latest notch in the Gray Lady’s belt mean for higher ed?

‘Snow Fall’ and Storytelling in Higher Ed