I’m going to keep this brief, because you’re not going to stick around for long. I’ve already lost a bunch of you. For every 161 people who landed on this page, about 61 of you, 38 percent are already gone. You bounced in Web traffic jargon, meaning you spent no time engaging…
The biggest mistake with looking at “when” to send to your list is we think that’s our issue. We think we’re getting low open rates because we sent a newsletter at 11am EST on a Wednesday instead of 5am PST on a Thursday.
The best way to get your email opened is to write content worthy of being opened.
In the six days following its launch, “Snow Fall” received more than 3.5 million pageviews and 2.9 million visitors—nearly a third of whom were new visitors to nytimes.com, according to a New York Times memo.
What made “Snow Fall” both so successful and so widely lauded? The feature marked a big step forward in the evolution of online storytelling. From the earliest stages of developing “Snow Fall,” writers, researchers, designers, developers and multimedia experts all worked together to craft a compelling narrative wreathed in a natural user experience.
So, another day, another online journalism innovation. What does it mean for us and our higher ed newsrooms? Our resources pale in comparison to the Times’—after all, “Snow Fall” took six months and nearly a dozen staffers to bring to life. What does this latest notch in the Gray Lady’s belt mean for higher ed?
A good story needs to be published as quickly as possible or risks losing its appeal.
The same rule applies for content marketing: it needs to be relevant and current, or the reader will move on to something else.
One of the easiest ways to come up with ideas is to take a look at current events and holidays. Christmas or Valentine’s Day coming up? Using these events and linking them with your business can be a unique way to connect with your customers.
The closer the better
Proximity is another crucial factor: if ten people are killed in a bus accident in the centre of your hometown, your local newspaper will undoubtedly consider it front page news. But if 30 people are killed in a bus accident in Tokmok in Kyrgyzstan, it will probably pass unnoticed. It’s essential to know who your audience is and what matters to them.
Great stories don’t just happen. All great stories begin with a great idea.
Re. Typical Day in the Newsroom
An editor hands the reporter a simple assignment. The journalist’s job is to transform the topic into a juicy story with useful information and striking quotes. So, before any words are written, the journalist must brainstorm.
A journalist is trained to see a single idea from every possible angle.