From CURRENTS magazine: Taking the lifelong view

Fascinating article about how one university combined advancement with student affairs for lifelong engagement.

At any institution, lifetime engagement is no one’s job, yet everyone’s job. When territory is undefined or divided—like the functional silos often found in higher education advancement—programs, activities, and people can fall through the cracks. Our division decided to take on this mission and align our units to shepherd audiences across the crucial transition points.

– See more at: http://universityadvancement.net/2013/10/taking-the-lifelong-view/#sthash.AOlSmb4R.dpuf

The Explosion of Mobile Audiences and What it Means for Public Relations: PRSA

While people are still connecting wherever and whenever they please, mobile users today are far more likely to connect while sitting on the couch. This is mostly driven by the rapid adoption of tablets, which have become a second screen in the living room.

According to Nielsen, 85 percent of U.S. tablet owners use their devices while watching TV, and they spend 30 percent of their total tablet time using the device while watching TV. These mobile users expect their entire online experience to be as seamless and enjoyable as using social networking tools, games or other apps. If they visit a website, then they expect to view the entire site, not just a small slice of it that is tailored to mobile users.

The Explosion of Mobile Audiences and What it Means for Public Relations: PRSA.